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The book, Game Changers: The World’s Leading Entrepreneurs: How They’re Changing The Game, and You Can Too! was released on Thursday, November 18, 2010 and reached best-seller status in three Amazon.com categories: Communications, Direct Marketing and Entrepreneurship. The book reached #1 in the Direct Marketing category.
Game Changers features anecdotes, business strategies and real-life solutions to many of the challenges faced by small and large businesses across the country, in a rapidly changing economy. Dr. Colloca authored a chapter in the book titled, “Take The Lumps, Take The Lead, Change The Game,…And Savor The Spoils.”
Game Changers is a collective Master Mind effort of leading entrepreneurs teaching their latest strategies to help you succeed in this new economy. Whether starting a business from scratch, or realigning your marketing and sales programs for established products and services, this book will teach you fresh and recently tested successful methods you need to know (and pitfalls to avoid). These methods are as different from those used by the baby boomer generation as the abacus is from the computer.
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